WORK

Identity

Packaging

Before

After

Website – Product Page

Stationery System

Brochure for Classes

Event Banners

Mood Board

Typography & Colors

Raw Food Central

raw food educators & manufacturers

Brief

Raw Foods Central is the brainchild of founder Curt Griffing. He often did design work himself to keep costs down; his product originally sold in stock bags with self-printed, inkjet stickers. As his business started to grow, he realized he had to add substance and value to the brand he had built.

The identity of Raw Food Central has double meaning when it comes to representing the brand. The visuals were kept simple to make for an easy read and help promote a more raw, no-fillers look similar to the snacks and lifestyle. The representation a viewer might see first is the natural/organic/raw foods eaten by people following a raw vegan lifestyle. Resembling a piece of fruit as if it was just picked (with leaf and stem) in a clean, contemporary solution. The representation seen after becoming more familiar with the brand is the education of the lifestyle taught by Curt, planting “seeds of knowledge” to all interested. To help visualize this representation, the logo is often “planted” into graphic elements.

Role
  • Research
  • Brand Strategy
  • Creative Direction
  • Identity Design
  • Package Design & Development
  • Web Design
Agency

Sportika Export (In-House)

WORK

Website – Homepage

Before

After

Stationery System

Brand Guide – Sample Pages

Direct Mail Template

Typography & Colors

Eagle Environments

workspace consultants

Brief

In the world of sleek, contemporary furnishings an outdated brand can easily damage the most reputable workspace consultants. Updating the name, the culture and the visual aesthetics helped to align both the internal and external perception of Eagle Environments. Geometric typefaces and architectural, graphic elements were chosen to mimic and support the stylings of the spaces they create. The color palate was left neutral, besides the core color, to let tones that were carefully selected for their clients shine through.

Role
  • Brand Strategy
  • Lead Designer
  • Web Design
Agency

Worx Branding & Advertising

WORK

Identity

Website – Homepage

Website – Internal Page

Rack Card

Mood Board

Typography & Color

Kona Coast Massage

massage therapist

Brief

Having completed her massage therapy training, getting licensed and wanting to start her own business, founder Brittany Wilson wanted to set herself apart from the competition. Warmth, comfort and tranquility became the cornerstones for the strategy of Kona Coast Massage. The logo, supporting graphics and image treatments play of the idea of watercolors to promote the idea of relaxation and juxtapose texture against the clean layout and lines of the typography.

Role
  • Brand Strategy
  • Research
  • Creative Direction
  • Design
  • Web Design & Development
Agency

Freelance

WORK

Website – Homepage

Before

After

Website – Product Page

Website – Resource Page

Website – Internal Page

Franke USA

sink manufacturer

Brief

Previously the website of Franke USA was an afterthought, a simple online catalog for a consumer to get information and as cold and sterile as the stainless steel used in their sinks. A new user experience was developed to focus on the lifestyle of the consumer and to make it more about the experience of shopping for a new sink, not just merely picking one out from a brochure.

Role
  • Web Design
Agency

Worx Branding & Advertising

WORK

Packaging – Family Shot

Packaging – Front

Packaging – Back

Labels

Illustrations

Body Sense

all natural toiletry manufacturer

Brief

After researching commercial soap packaging that would appeal to the target market, the concept was to imitate a retro, Victorian feel to keep the product gender neutral and display a sense of sophistication. Different symbols and colors identify the different types of soap. The symbols themselves were stylized to appear as old textbook illustrations to further develop the concept of the vintage feel. The label was designed to go over the box opening so the consumer would have the tear the label open and interact with the design, further making the product more memorable.

Role
  • Brand Strategy
  • Package Design & Development
  • Identity Design
Agency

Student Work

CADC Gold Award

Choi's Package 03

thedieline.com

New Voices Unique Vision

WORK

Printed Invites

Printed Invite

Printed Invite – Detail

Email Invites

Web Banner

Iron Mountain

records management

Brief

To promote their presence at the "world series" of their industry, the client needed invitations across various outlets. Working off the client's theme of "jump," a series of direct mailers, handouts, emails and banner ads were created that followed the corporate brand guidelines but also gave campaign its own personality.

Role
  • Print Invitations
  • Email Invitations
  • Web Banners
Agency

Worx Branding & Advertising

GD USA Am. Graphic Design Award

WORK

Website – Internal Page

Before

After

Carolina Vet

veterinarian

Brief

After merging with a larger veterinary group, Carolina Vet needed to update their website to better align with the strategy and aesthetics of the new parent brand. The result was a website with much improved user experience and navigation that used soft tones and uplifting imagery to comfort users at a very sensitive time.

Role
  • Wireframes
  • Web Design
Agency

Worx Branding & Advertising

Website – Internal Page

Before

After

Antonelli's Meat Market

butcher

Brief

One of the agency's first web clients ever, a redesign was proposed as a gesture of the long standing friendship. Antonelli's has a rich history having being around for over 80 years, so the idea was to bring the old world charm of the corner butcher shop to life in the new online experience.

Role
  • Web Design
Agency

Worx Branding & Advertising

Website – Product Page

Before

After

Crystal Rock

water, coffee & office supplies distributor

Brief

A new web experience was created to shift from a more informational drive site to a full e-commerce site offering over 40,000 products. A structured hierarchy of information was developed to easily guide the user from first time shopper to repeat customer.

Role
  • Wireframes
  • Web Design
Agency

Worx Branding & Advertising

GD USA Am. Graphic Design Award

WORK

Identity

Jewish Community Center

community organization

Brief

A modern twist (pun intended) on the traditional symbol. The Penrose hexagon represents coming together to work as one continuously and has been tilted on its axis so the six sides represent the Star of David.

Role
  • Identity Design
Agency

Independent Exploration

Identity

Flying Hammer Forge

blacksmith

Brief

Working from their original logo, the client asked to "folk it up" to better represent their personality. The outcome showcases the texture of what a blacksmith is most commonly known for, hammered metal.

Role
  • Art Direction
  • Identity Design
Agency

Freelance

Identity

Central Design

educaiton

Brief

Influenced by the corporate identities of Lester Beall and Malcolm Grear, the mark needed to be simple, powerful and able to stand the tests of time. Central Design is part of a state school, which holds strong ties with its institution, so the color chosen is the official Pantone of CCSU. This solution was selected because of its clean lines, ability to be read easily at both large and small sizes, impact and timelessness.

Role
  • Identity Design
Agency

Central Design

CADC Excellence Award

New Voices Unique Vision

WORK

Ad Campaign

API

sports nutrition

Brief

Knowing only the products and the target market, a campaign was created and implemented with a simple message engaging the consumer into feeling like a stockholder in the brand. With the client's strict budget in mind stock images were manipulated for a custom feel. The warm tones of the siloed athletes stand out against the cool background. Tight cropping and parts of the person overlapping the border are intended to give dimension and focus on the results after using the products.

Role
  • Strategy & Concepting
  • Art Direction
  • Design
Agency

Sportika Export (In-House)

Rack Cards

Mutual Bank

financial services

Brief

After the client approved the initial branding, it was time to pick up and evolve upon the speck work in the presentation. These rack cards became the template on how the branding was to infused and interpreted on all of the collateral to come.

Role
  • Brand Implementation
  • Brochures & Rack Cards
Agency

Worx Branding & Advertising

GD USA Am. Graphic Design Award

Packaging

Coffee Break

organic coffee manufacturer

Brief

The concept was relaxation; getting away from the daily grind to some exotic location. The mark, a characterization of dancing goats, refers to the legend of how coffee was discovered. The colors used in the packaging represent sunsets, with variation in hue depicting the intensity of the roast. The faded words in the background are a play on the subtle tastes you experience when you drink that particular flavor.

Role
  • Brand Strategy
  • Art Direction
  • Packaging Design & Development
  • Identity Design
Agency

Student Work

Choi's Package 03

thedieline.com