WORK

Packaging – Detail

Packaging – Functional Foods

Sell Sheet

Presentation – Sample Pages

Social Media

Email Marketing

Branded Amazon Content

Ultimate Nutrition

sports nutrition

Brief

This legacy sports nutrition company went almost 40 years without a cohesive look and feel that united their packaging, collateral and digital presence. Labels were “cleaned up” but not redesigned to not cannibalize current market shares and to eliminate printing inconsistencies. Packaging was developed for a new functional foods line that was more FDM friendly but also still appealed to bodybuilders. Since the Gold Series was an Amazon exclusive line, it was a great way to introduce new branding without risking brand recognition.

Role
  • Research
  • Brand Strategy
  • Package Design & Development
  • Creative Direction
  • Digital Marketing
  • Concept Development
Agency

Ultimate Nutrition (In-House)

WORK

Identity

Packaging

Packaging – Detail

Website

Social Media

Sell Sheet

Typography & Colors

API

sports nutrition

Brief

Even though the target market is the food/drug/mass value shopper, the rebrand gives the feeling of refinement with a sports nutrition-as-science approach. Subtle design elements combined with a “brand as hero” perspective stand out against the competitors and offer an easy read for key information.

Role
  • Brand Strategy
  • Creative Direction
  • Packaging Design & Development
  • Digital Marketing
  • Conceptual Development
  • Web Design
Agency

Sportika Export (In-House)

CADC Silver Award (Packaging)

WORK

Identity

Packaging

Website – Product Page

Event Banners

Brochure for Classes

Mood Board

Typography & Colors

Raw Food Central

raw food educators & manufacturers

Brief

Raw Foods Central is the brainchild of founder Curt Griffing. He often did design work himself to keep costs down; his product originally sold in stock bags with self-printed, inkjet stickers. As his business started to grow, he realized he had to add substance and value to the brand he had built.

The identity of Raw Food Central has double meaning when it comes to representing the brand. The visuals were kept simple to make for an easy read and help promote a more raw, no-fillers look similar to the snacks and lifestyle. The representation a viewer might see first is the natural/organic/raw foods eaten by people following a raw vegan lifestyle. Resembling a piece of fruit as if it was just picked (with leaf and stem) in a clean, contemporary solution. The representation seen after becoming more familiar with the brand is the education of the lifestyle taught by Curt, planting “seeds of knowledge” to all interested. To help visualize this representation, the logo is often “planted” into graphic elements.

Role
  • Research
  • Brand Strategy
  • Creative Direction
  • Identity Design
  • Package Design & Development
  • Web Design
Agency

Sportika Export (In-House)

GD USA Packaging Design Award

WORK

Identity

Packaging

Packaging – Detail

Billboard

Email Marketing

Apparel

Typography & Color

Bodylogix

sports nutrition

Brief

Originally created as an all-natural product line, that used bottles made of recycled cardboard, Bodylogix wanted to redefine its brand to capture more market shares they were losing from being too “granola.” Inspired by the details and lines of luxury automobiles and motorcycles, a sporty, lifestyle brand was developed that gave Bodylogix the self and industry recognition it deserved.

Role
  • Brand Strategy
  • Art Direction
  • Packaging Design & Development
  • Digital Marketing
  • Conceptual Development
  • Apparel Design
Agency

Freelance

WORK

Identity

Identity – Development

Stationery System

Publication Cover

Annual Report – Sample Pages

Tradeshow Booth

Typography & Colors

NAI

formulator & manufacturer of supplements

Brief

As a leader in custom formulation and manufacturing of nutritional supplements, NAI sought a visual representation that reflected their status in the industry. The concept of the identity stemmed from both the rigid, sleek labs and the fluid chemistry used inside – juxtaposed in harmony. Approachable fonts and colors were used to give a sense of joy and wonder to counterbalance the strict rules and regulations the facilities must follow.

Role
  • Research
  • Brand Strategy
  • Creative Direction
  • Identity Design
Agency

Sportika Export (In-House)

WORK

Brand & Packaging Development

GoodLife

South American sport nutrition stores

Brief

Goodlife needed a house brand for their dozens of retail locations in Costa Rica and Central America, one that would jive with the basic brand foundation they started to lay with the colors of black and yellow. An opportunity was presented to not only give them a sporty looking product, but also a brand identity to match, and it is replicated in their retail space.

Role
  • Brand Strategy
  • Creative Direction
  • Identity Design
  • Package Design & Development
Agency

Sportika Export (In-House)

Brand & Packaging Development

Figure Fusion

Chinese sport nutrition distributor

Brief

A Chinese distributor wanted to steal market shares from a leading competitor in the pre-workout category. After developing a simple, yet strong, brand identity that would work across any type of label design, 3 packaging concepts were developed based on their feedback and uncertainty on how they wanted their product to stand out.

Role
  • Brand Strategy
  • Creative Direction
  • Identity Design
  • Package Design & Development
Agency

Sportika Export (In-House)

Brand & Packaging Development

Viking Strength

U.S. sports nutrition sub brand

Brief

Initially developed internally by a customer as an economy brand that targeted college students, Viking Strength needed to refresh the identity and packaging to make it better appeal to the audience. The logo was refined, complementary colors were introduced and bold typography created a more ownable brand.

Role
  • Art Direction
  • Identity Design
  • Package Design & Development
Agency

Sportika Export (In-House)

WORK

Website

Event Banners

Presentation – Sample Pages

Email Marketing

Infographic

Sportika Export

international sports nutrition distributor

Brief

Working off a new identity, developed externally by an agency, a new culture and brand were cultivated and always evolved to match the industry Sportika Export represents – to be viewed, not as a middleman, but as a lynchpin for any US based company who wanted to make an impact internationally.

Role
  • Art Direction
  • Lead Designer
  • Brand Strategy
  • Digital Marketing
  • Web Design
Agency

Sportika Export (In-House)

WORK

Website – Homepage

Website – Product Landing Page

Website – Product Page

Website – Internal Page

fuel:one

sports nutrition

Brief

Many sports nutrition websites are ecommerce sites with zero visual identity. The redesigned fuelone.com is lifestyle focused, easy to navigate and offers a broad appeal – from the hardcore bodybuilder to the mom juggling work and family.

Role
  • Web Design
Agency

Sportika Export (In-House)

CADC Silver Award

WORK

Self Promotion Mailer – Folio

Self Promotion Mailer – Inserts

Self Promotion Mailer – Resumini and Letter

Self Promotion Mailer – Coaster Gift

James Grendzinski

creative mastermind ;)

Brief

A self promo was designed when I was looking for new opportunities as I continued to grow my career and establish additional contacts within the design field by creating a small, personal mailer with a memorable, but useful, leave-behind.

Role
  • Art Direction
Agency

Freelance

WORK

Website – Homepage

Website – Category Landing Page

Website – Product Page

Seasonal Brochure – Spring

Seasonal Brochure – Winter

Sell Sheet

Crystal Rock

water, coffee & office supply distributor

Brief

The underdog Crystal Rock needed to stand out in a crowded category of much bigger competitors. Messaging and design visuals empowered  admins as the office hero, while tales of delivery people going above and beyond the call of duty brought to life the brand manifesto, that “little things matter”.

Role
  • Lead Designer
  • Marketing Materials (Print)
  • Web Design
Agency

Worx Branding & Advertising

GD USA Am. Graphic Design Award (Website)

WORK

Printed Invites

Printed Invite

Printed Invite – Detail

Email Invites

Web Banner

Iron Mountain

records management

Brief

To promote their presence at the "world series" of their industry, the client needed invitations across various outlets. Working off the client's theme of "jump," a series of direct mailers, handouts, emails and banner ads were created that followed the corporate brand guidelines but also gave campaign its own personality.

Role
  • Print Invitations
  • Email Invitations
  • Web Banners
Agency

Worx Branding & Advertising

GD USA Am. Graphic Design Award

WORK

Packaging – Family Shot

Packaging – Front

Packaging – Back

Labels

Illustrations

Body Sense

all natural toiletry manufacturer

Brief

After researching commercial soap packaging that would appeal to the target market, the concept was to imitate a retro, Victorian feel to keep the product gender neutral and display a sense of sophistication. Different symbols and colors identify the different types of soap. The symbols themselves were stylized to appear as old textbook illustrations to further develop the concept of the vintage feel. The label was designed to go over the box opening so the consumer would have the tear the label open and interact with the design, further making the product more memorable.

Role
  • Brand Strategy
  • Package Design & Development
  • Identity Design
Agency

Student Work

CADC Gold Award

Choi's Package 03

thedieline.com

New Voices Unique Vision